CASE
STUDIES
CASE
STUDIES
Less Talk: More Bitcoin
In the electric atmosphere of the 2022 Super Bowl, amidst an ad landscape controlled by household name brands and multi-million dollar productions, a simple QR code captured everyone's attention. After just 60 seconds, Coinbase garnered 14 billion media impressions, attracted 20 million site visits, and achieved 445,000 new sign-ups to their platform. With such a simple spot lacking all the characteristics of a successful ad, one question remains: how did they do it?
Coinbase, 2022
Spring Sale Campaign
Boom. One second you’re watching a gorey accident that looks like the start of a Thrasher Hall-of-Meat compilation, and the next you’re learning about a Spring sale for antiperspirant products. Carpe’s new line of ads is one of the most eye-catching campaigns on the platform, and sadly one of the only ones to do TikTok advertising right. So, what makes this campaign so great, and what can marketers and other brands learn from it?
MyCarpe, 2024
Tall Tales of True Deliveries
When thinking of their dream clients to work with, few creative directors would select a company like FedEx. BUCK and BBDO, however, took up the challenge to turn the boring topic of parcel delivery into thrilling 30 second animated video spots for social feeds all across the US.
MyCarpe, 2024
Hits the Spot
On most occasions, having your digital signage damaged is an unwanted issue. But for the creatives at Coors Light, Shohei Ohtani’s billboard-breaking foul ball was a marketing opportunity that they couldn’t give up.
Coor's Light, 2023
"No Red Bull, No Wings"
From skydivers to canoe racers, Red Bull’s prolific sponsorship network has earned them acclaim in the marketing world. Atop their sporting kingdom lies a single jingle recognized by all: “Red Bull gives you Wiiiings”. After years of advert usage, though, the buzz from this classic slogan has started to fade. But, as all good marketers do, Red Bull’s team turned the tag-line on its head, returning it to its former glory. Here’s how:
Red Bull, 2024
"Idk what's going on at Cava..."
May 23rd, 2024. TikTok creator Aiyanna (@aiyannace) strolls into an NYC Cava location, filming as she places her order. What starts as a regular “Day in my life” turns into a hidden promotion as she pans to the back of the store where a baker’s dozen of employees stand around the grill. Murmurs and shuffles can be heard while text flashes on the screen: “Idk what’s going on at Cava…” So, what were they planning behind the counter? What was this inconspicuous TikTok advertising for?
CAVA, 2024
"STEM subjects made less boring"
Education and TikTok sounds like a terrible combination. Enemies at worst, antonyms at best. With youth attention spans thinning and intellectual curiousity becoming obsolete, teaching seems quite literally impossible, much more so on TikTok. But, the content wizards at OnLockLearning were able to turn Calculus concepts into funny skits and Statistics formulas into cheeky comics, amassing 120k+ followers and 3.2 million likes on TikTok. Here’s how.
OnLockLearning, 2024
"Giving disposable cameras to strangers"
What’s the third best thing about vacation? Behind the new experiences and great food, for most, it’s probably taking photos. Who doesn’t love capturing that perfect shot atop a beautiful view or that Instagram-worthy portrait for your new profile pic? Here’s how one company used this universal love for snapping, shooting, and selfieing into a viral social media marketing strategy.
Life on Film, 2024
The Mistaverse
When you think of the best interactive marketing campaigns in modern history, certain ones come to mind: Coca Cola’s Small World Machines, Zappo’s “Pay With a Cupcake”, and Spotify Wrapped, just to name a few. But, there’s this one amazing campaign that NOBODY thinks of. Through pure coincidence, strategic partnerships, and marketing genius, AXE somehow turned YEARS of sales decline into a nearly 10% sales lift, all with the help of a little video game: Fortnite. This is the story of AXE the Mistaverse.
AXE, 2022
Spring Sale Campaign
MyCarpe, 2024
Boom. One second you’re watching a gorey accident that looks like the start of a Thrasher Hall-of-Meat compilation, and the next you’re learning about a Spring sale for antiperspirant products. Carpe’s new line of ads is one of the most eye-catching campaigns on the platform, and sadly one of the only ones to do TikTok advertising right. So, what makes this campaign so great, and what can marketers and other brands learn from it?
Tall Tales of True Deliveries
When thinking of their dream clients to work with, few creative directors would select a company like FedEx. BUCK and BBDO, however, took up the challenge to turn the boring topic of parcel delivery into thrilling 30 second animated video spots for social feeds all across the US.
FedEx, 2024
Hits the Spot
Coor's Light, 2023
On most occasions, having your digital signage damaged is an unwanted issue. But for the creatives at Coors Light, Shohei Ohtani’s billboard-breaking foul ball was a marketing opportunity that they couldn’t give up.
"No Red Bull, No Wings"
From skydivers to canoe racers, Red Bull’s prolific sponsorship network has earned them acclaim in the marketing world. Atop their sporting kingdom lies a single jingle recognized by all: “Red Bull gives you Wiiiings”. After years of advert usage, though, the buzz from this classic slogan has started to fade. But, as all good marketers do, Red Bull’s team turned the tag-line on its head, returning it to its former glory. Here’s how:
Red Bull, 2024
"Idk what’s going on at Cava…"
CAVA, 2024
May 23rd, 2024. TikTok creator Aiyanna (@aiyannace) strolls into an NYC Cava location, filming as she places her order. What starts as a regular “Day in my life” turns into a hidden promotion as she pans to the back of the store where a baker’s dozen of employees stand around the grill. Murmurs and shuffles can be heard while text flashes on the screen: “Idk what’s going on at Cava…” So, what were they planning behind the counter? What was this inconspicuous TikTok advertising for?
"STEM subjects made less boring"
Education and TikTok sounds like a terrible combination. Enemies at worst, antonyms at best. With youth attention spans thinning and intellectual curiousity becoming obsolete, teaching seems quite literally impossible, much more so on TikTok. But, the content wizards at OnLockLearning were able to turn Calculus concepts into funny skits and Statistics formulas into cheeky comics, amassing 120k+ followers and 3.2 million likes on TikTok. Here’s how.
OnLockLearning, 2024
"Giving disposable cameras to strangers"
Life on Film, 2024
What’s the third best thing about vacation? Behind the new experiences and great food, for most, it’s probably taking photos. Who doesn’t love capturing that perfect shot atop a beautiful view or that Instagram-worthy portrait for your new profile pic? Here’s how one company used this universal love for snapping, shooting, and selfieing into a viral social media marketing strategy.
The Mistaverse
When you think of the best interactive marketing campaigns in modern history, certain ones come to mind: Coca Cola’s Small World Machines, Zappo’s “Pay With a Cupcake”, and Spotify Wrapped, just to name a few. But, there’s this one amazing campaign that NOBODY thinks of. Through pure coincidence, strategic partnerships, and marketing genius, AXE somehow turned YEARS of sales decline into a nearly 10% sales lift, all with the help of a little video game: Fortnite. This is the story of AXE the Mistaverse.
AXE, 2022
Accident? Injured? Tell us your story.
Pond Lehocky, 2024
Discover how Pond Lehocky’s minimalist billboard campaign outside of Philly captivates drivers with just six powerful words. By embracing simplicity and emotional resonance, these billboards turn heads and leave a lasting impression. Learn why sometimes less is more in outdoor advertising.
